The Best Fitness Equipment In Toronto
Bells of Steel is on a mission to help you get stronger, healthier and more muscles for your hard-earned dollars. We do this by providing real value to YOU, with intelligently designed best bang for your buck fitness equipment for all Torontonians.
Canadian Professional Strongman
Fitness experts around the world are buying from this local Toronto company
We are proud to partner with professional athletes and fitness experts around the world. From body slammers and tire flippers to coaches and fitness YouTubers, we are trusted by champions to deliver high quality products.
Why Our Customers Love Us
Get $50 off your first purchase at our Toronto Showroom
Stop by our Toronto Showroom to see and test out all of our latest products. Get expert advice on the best equipment to maximize your space and achieve your fitness goals.
Our sales staff aren’t paid commission, so there’s ZERO pressure for you to buy while shopping. And when a recommendation is made, you know that there’s no hidden commission incentive motivating it — just that warm & fuzzy feeling we get from helping a fellow fitness enthusiast 🤗
Meet Bells of Steel
Bells of Steel was founded in 2010 by Kaevon Khoozani, a rugby/weightlifting/strongman enthusiast, that wanted to provide his small network of fitness pals in Calgary access to hard to find strength equipment.
With the money he had made as a bouncer and a dash of student loand, he dove into the world of e-commerce and began selling kettlebells and bumper plates.
Over the years, he slowly dedicated more and more time to this side hustle and continued sharing his passion and products with the growing strength community.
In 2018, Bells Of Steel opened its own warehouse in Calgary and hired its very first employees. The following year, they officially launched in the U.S. with a location in Indianapolis.
By March 2022, the team had grown to over 50 employees and decided to better serve the thousands of B.o.S. customers in the GTA by opening a warehouse and showroom there.
We’re excited to meet you and help make your dream gym a reality. Now let the gainz begin.