We make fitness more accessible to improve your quality of life.
In 2010 I started Bells of Steel out of my necessity, I needed a simple push sled to follow a program from my favourite coach at the time, Joe Defranco. I didn’t have access to one, so I had one built. As my training progressed, I encountered more and more problems trying to access the equipment I needed to make myself the best possible athlete I could become. All the tools I needed to train with were:
1. Overpriced with astronomical shipping charges.
2. Reasonably priced, but it was clear, it was designed by people who don’t lift, or if they did lift, they probably did curls in the squat rack.
3. Simply not available at all.
So I found a manufacturer and started bringing in stuff for myself and my friends. I began selling kettlebells (hence the name Bells of Steel) out of the back of my ’91 Ford Festiva in Calgary.
In the seven years since then, I’ve expanded to a team of 4 full-time staff and have had the honour of serving over 3,000 customers from Victoria to St. Johns, the Yukon to Texas, from the humblest home gyms all the way up to the Canadian Military.
I look forward to serving you too and fuelling your gainz for years to come.